Don’t forget about the men when showcasing your home.

When selling your home, it’s important to remember that your interior and exterior need to visually attract both male and female buyers. Read on to learn how to make your home universally appealing.

  • Professional home stagers: They consult with homeowners to sell their homes quickly and for the most money possible. They consider demographics, buying psychology, design elements and lighting.
  • Personal space: Men tend to gravitate towards rooms with gadgets and electronics. They appreciate open spaces and high ceilings—clean, streamlined rooms that men can easily walk through without obstructions.
  • Cater to interests: Men don’t generally prefer fancy or frilly. They want to watch the big game with buddies or relax after work.
  • Simplified color scheme: Don’t overwhelm any potential buyers with wild colors or furniture, even if you feel it makes your home “special.” Warm interior tones are generally preferred over cool tones.
  • Garage envy: Think about painted walls, clean floors and enough storage for various hobbies. A built-in workbench, organized shelving as well as clean, spacious areas for tools, equipment and maintenance supplies are a great draw.
  • The yard: A well-maintained lawn can really help boost your home’s appeal along with thick, healthy grass, minimal bushes to trim and easy-to-maintain flower beds.

Staging your home to visually appeal to men as well as women will ensure a better joint response from potential buyers.

Consider staging a vacant home for sale

In today’s market, it’s tough to get the right price for a home, and sellers can’t wait while their homes are on the market. They may have a new job, have already bought their next house or need to move so the kids can start school.

Buyers understand that vacant homes can suffer from a wide variety of ills due to neglect and deferred maintenance. They pose unique showcasing challenges because buyers can’t see beyond the empty home. They’re looking for a “home,” not a “house.” Without furniture, wall art, rugs, lighting and décor, there are few emotional connections. A buyer will be on the lookout for imperfections such as floor scratches, nail pops, chipped grout and other imperfections.

The easiest fix for a vacant home is to bring in a home stager. They can give the property a comfortable, lived-in look. Potential buyers can better visualize how they integrate into the home. When a buyer perceives flaws and can’t visualize a home’s potential, there will be fewer offers, greater price reductions, more days on the market, higher carrying costs and less profit.

A vacant home can also hurt your negotiating power. If buyers know that you are already out and most likely paying another mortgage, they figure you are more motivated and will likely present a lower offer.

Staging will allow you to create a proper vision for the property and achieve a quicker, more profitable outcome.

Making color work in your home

Don’t be offended if an agent suggests that you paint before placing your home on the market. They understand “color psychology.” Since people’s reaction to color is immediate, it can have a tremendous influence on their daily choices.

You can make your home stand out from the competition, sell more quickly and at a higher price if you use color effectively. Blues will feel cool, reds and oranges feel warm. Deeper shades of color imply intimacy and serenity.

Lighter exterior colors are favored because they can make the property seem larger. For older homes, you may want to consider historical accuracy, as this could be a big selling point as well.

For the interior, consider the purpose of each room. Kitchen and dining areas painted in “food colors” such as coffee browns, celery greens and scrambled-egg yellows will make the rooms feel more natural. Hallways are a great place to bring in the exterior colors for overall harmony. Master bedrooms in medium shades of green or blue for warm selling seasons, and rouge red for cooler weather. Other bedrooms can be painted in creamy tones of green, blue or a pale shell pink. Shades of blue, green or lavender can form a relaxing atmosphere in the bathroom.

When thinking about color, common sense helps. You should match other things in your home and keep a comfortable environment as well.